Starting from a high-resolution 3D scan of the shoe, we captured fine surface details such as perforations, creases and layered materials that give the product its distinctive character. The scan data was then carefully optimised and cleaned to produce a production-ready model suitable for rendering.

Detailed textures and material masks were developed to provide full control over the various fabrics, rubber components and colourways. This allowed different variations of the trainer to be visualised efficiently within the same digital asset.

The model was then placed into a custom digital studio environment where lighting and camera setups were refined to produce highly realistic product imagery.

By building a flexible digital product model, brands can easily generate new marketing imagery without the need for repeated photography shoots. The resulting visuals can be used across e-commerce, marketing campaigns, product configurators, websites and print materials.

Have something similar in mind for your next project? Get in touch to discuss how we can help.

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